As the amount of social media channels we regularly use continues to grow, so do their user bases. Age groups and demographics who laughed off Myspace as a teenage-trend are now glued to their mobile devices to see the latest Instagram post. Successful new channels bring an incredible new way to interact, share and stay connected to our ever-growing human networks.
Our generation understands the connectivity that these networks enable, however it was not until last week that a new service opened my eyes to the vast power that comes from interconnectivity between the diverse social media channels. IFTTT, which stands for If This Then That, allows users to create simple input/output equations that connect different feeds and channels in unprecedented ways. In other words, you can designate that if some action happens on one feed then something automatically happens to a completely different feed as a result.
Example 1: If I post a new photo to Instagram automatically post it to my tumblr and personal website.
Example 2: If someone posts an ad on craigslist for a 2 BDRM apartment in Williamsburg automatically send me an email and a text with the link and contact information.
The potential that this service wields is seemingly endless. This is going to change the way we manage our digital presences and various online creative outlets. I have already gotten lost in the thousands of user created "recipes" that can make digital life incredibly more efficient and sensical. If this kind of thing excites you, IFTTT may be the cure to your case of the mondays. Ok, ok, I'm done nerding out for now.